How is the demo average rating calculated?

The demo average rating is calculated by dividing the total demo Gross Rating Points (GRPs) by the total units. This ratio provides a measure of how much audience engaged with the demo content per unit of advertising purchased.

When calculating this average, the concept of GRPs represents the total potential exposure of the advertising to the target demographic, while the units signify the actual number of advertisements aired. By dividing the total GRPs by the total units, you're essentially assessing the rating's average impact, showcasing how effectively each advertising unit reaches the intended audience.

This calculation is crucial in media planning and analysis, as it helps determine the efficacy of advertisement placements and can inform future marketing strategies.