To calculate share based on viewers, which formula is correct?

The correct formula for calculating share based on viewers is the division of viewers by HUTs. This method expresses the proportion of the total viewing audience that is tuning into a specific program or channel at a given time.

In television ratings, "HUT" refers to the "Households Using Television," which indicates the total number of households that are watching television at that particular time. By dividing the number of viewers of a particular program by the total number of HUTs, you can determine what percentage of the audience is watching that program compared to all available viewers. This gives broadcasters and advertisers crucial insights into the program’s popularity and its competitive position within the viewing landscape.

This approach helps in assessing performance relative to the overall viewing activity, making it an important metric in media and advertising. Therefore, calculating share in this manner provides a clear understanding of how successful a program is in attracting viewers relative to the entire viewing audience.