What are the two main things to consider when accepting Makegoods?

When accepting Makegoods, it's essential to focus on both the financial aspect and the effectiveness of the advertisement, which is captured by Gross Rating Points (GRPs). GRPs measure the total exposure of the advertising campaign to the target audience, while dollars refer to the cost or budget allocated for these Makegoods.

Considering dollars is crucial because it helps ensure that the company stays within its budget while making arrangements for Makegoods. At the same time, evaluating GRPs ensures that the added placements will provide adequate reach and effective frequency to meet campaign goals. This combination allows businesses to navigate any discrepancies in ad delivery and ensure that they compensate appropriately to reach the intended audience effectively. Understanding both these elements enhances decision-making in the overall advertising strategy.