What defines a duration mismatch in a Match Report?

A duration mismatch in a Match Report is defined by the scenario where the spot aired during the correct time period but did not match the expected or scheduled duration. This means that while the timing of when the spot aired was right, the actual length of the spot was different, which can lead to discrepancies in how the spot was consumed by the audience or billed for its airing.

Understanding the implications of a duration mismatch is crucial for maintaining accurate advertising metrics and ensuring proper billing and compliance with advertising agreements. Accurate duration is vital for assessing audience engagement and ensuring that the advertiser’s expectations are met, as different durations can influence viewer retention and impact the effectiveness of the advertisement.