What does a higher share percentage typically indicate?

A higher share percentage typically indicates a higher percentage of households using television. This metric refers to the proportion of television sets in use that are tuned into a particular program or channel at a specific time. When the share percentage is high, it suggests that a significant number of active viewers are watching that program compared to others, indicating strong viewer interest at that moment.

The concept is important for understanding audience measurement in broadcasting and advertising, as it shows how well a program is performing relative to its competitors among those who are currently watching TV. It does not necessarily correlate with total viewership across all households or account for overall engagement levels or advertising costs.