What does an analysis of post logs help to correct in spot placements?

The analysis of post logs is crucial for identifying missed spots and ensuring correct air times, making it vital for maintaining the integrity of broadcast schedules. Post logs provide a detailed record of what has actually aired during a certain period, allowing teams to verify whether all scheduled spots were executed as planned. When discrepancies arise, such as missed commercials or incorrect timings, this analysis enables corrective actions to be taken, whether it involves rescheduling missed spots or adjusting future planning to prevent similar issues.

This focus on missed spots ensures that advertisers receive the exposure they purchased, and it reinforces the reliability of the broadcast schedule. Moreover, by addressing these discrepancies promptly, organizations can maintain strong relationships with clients and maximize the effectiveness of their advertising strategies.