What does it mean to pull a post on a weekly or rolling basis?

Pulling a post on a weekly or rolling basis refers to the process of analyzing the actual Gross Rating Points (GRPs) and spots delivered in a campaign compared to the estimates that were initially set. This practice allows for real-time assessment of how well the advertising is performing relative to expectations. By examining these metrics regularly, marketers can make informed decisions about adjustments to strategy, budget reallocation, or changes in media placement to improve overall campaign effectiveness. This continuous monitoring is essential for optimizing the reach and impact of the advertising efforts, ensuring alignment with marketing goals.

The other options do not capture the essence of pulling a post. Finalizing a schedule focuses on planning rather than assessing performance, establishing a marketing budget relates to financial planning without considering ongoing campaign evaluation, and preparing reports for client presentations is a documentation task that conveys results but does not involve the continuous analytical process that pulling a post entails.