What is a Pre Log?

A Pre Log refers to a detailed inventory of scheduled spot time placements for advertisements before they are broadcasted. This document features the specifics of each ad, including the time slots and positioning within the programming, which is crucial for advertisers, broadcasters, and marketers alike.

Having a Pre Log allows for effective planning and ensures that all advertising commitments are met and organized prior to airing, facilitating smoother execution when the time comes. This preparation helps mitigate any potential conflicts or oversights in the schedule.

The other options, while related to the advertising and broadcasting process, do not accurately represent what a Pre Log is. A listing of commercials aired during a week captures past actions rather than future planning. Viewer ratings are a measure of audience response after the fact and do not pertain to scheduling. A final confirmation of advertising spots could refer to a different stage of the process, typically occurring after the Pre Log has been established, focusing on confirming the placements instead of planning them.