What is indicated by a traffic mismatch discrepancy?

A traffic mismatch discrepancy specifically indicates a situation where the ISCI (Industry Standard Coding Identifier) code does not align with the client’s traffic instructions. This discrepancy suggests that there is a misunderstanding or error regarding the content or format of the traffic instructions provided by the client.

In the context of media buying and advertising, matching the ISCI code with the client's proper directives is vital for ensuring that the correct advertisement runs as intended. When there is a mismatch, it can lead to delivering the wrong advertisement or using incorrect specifications, potentially impacting campaign effectiveness.

Understanding this concept is crucial for anyone involved in managing or executing advertisements, as it highlights the importance of precise communication and documentation in the media process.