What is the CPP if the total budget is $500,000 and the GRPs are 1,200?

To find the Cost Per Point (CPP), you divide the total budget by the Gross Rating Points (GRPs). In this case, the total budget is $500,000 and the GRPs are 1,200.

The formula is as follows:

CPP = Total Budget / GRPs

Substituting the given values:

CPP = $500,000 / 1,200

When you calculate this, you get:

CPP = $416.67

In rounding, this is typically expressed as $417.00 for practical use in budgeting and media buying decisions. Thus, the correct answer reflects that rounding consideration, making $417.00 the appropriate and precise response for CPP in this scenario.