What is the formula for calculating HUTs (Households Using Television)?

The formula for calculating HUTs (Households Using Television) is based on determining the proportion of households that are actively using television at a given time. To find HUTs, you divide the number of households with TVs that are turned on by the total number of households in the universe being measured. This approach effectively yields a percentage that represents the viewing activity within the entire population of households.

This calculation allows for the analysis of television viewership and audience metrics in a way that provides insight into how many households are engaged with television programming at any given time. Using this method helps in understanding overall trends in television consumption and can inform programming and advertising strategies.

The other choices do not accurately reflect the correct methodology for calculating HUTs, as they suggest operations (multiplication or a different order of division) that do not yield a meaningful ratio in the context of viewership analysis.