What is the primary focus during the 'Maintenance/Stewardship' step?

The primary focus during the 'Maintenance/Stewardship' step is centered around entering avails and checking contracts. This phase is crucial to ensuring that all data related to available inventory and contractual obligations is accurately recorded and managed. By entering avails, professionals maintain an up-to-date account of what resources are available for future campaigns or projects, which directly influences planning and execution. Checking contracts ensures compliance with agreed terms and conditions, fosters good relationships with partners, and reduces the risk of discrepancies that could arise later.

This process is foundational to successful campaign management, as it lays the groundwork for future activities, allowing teams to effectively plan and allocate resources based on current agreements and availability. The accuracy and diligence in maintaining this information are critical for operational effectiveness and strategic decision-making.