What is the share percentage when you have 5,000 viewers and 12,000 HUTs?

To determine the share percentage in this context, you'll use the formula for calculating share, which is the number of viewers divided by the number of households using television (HUTs) at that time.

Here, the share percentage is calculated as follows:

1. You take the number of viewers, which is 5,000.

2. You divide this number by the total number of HUTs, which is 12,000.

The calculation would be:

5,000 viewers / 12,000 HUTs = 0.4167

To express this in percentage, you multiply by 100, which results in approximately 41.67%. This value is rounded to 42%, which corresponds to option B.

Thus, the share percentage indicates that 42% of the households watching television at that time are tuned into the program with 5,000 viewers. This measure is useful for understanding the program's performance relative to the total audience available.