What time frame does the AM Drive radio daypart cover?

The AM Drive radio daypart typically covers the morning hours when listeners are commuting to work or engaging in their morning routines. This time frame is crucial for radio stations as it generally attracts the largest audience. The period from 6 AM to 10 AM is characterized by high listener engagement due to various factors, such as the start of the workday, traffic reports, and morning news.

This peak listening time is strategically targeted by advertisers due to the potential for reaching a wide demographic, making it essential for radio station programming. During this period, shows may include a mix of news, entertainment, weather updates, and advertisements aimed at capturing the attention of morning commuters.

Other time frames listed, such as 10 AM to 3 PM, 3 PM to 7 PM, and 7 PM to 12 AM, represent different dayparts with varied audience dynamics, but none match the specific high-engagement morning window defined by the AM Drive.