Which time slot does the Prime Access daypart cover?

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The Prime Access daypart specifically refers to the television viewing time slot that occurs just before the prime time schedule. This period typically runs from 7 p.m. to 8 p.m., serving as a transitional time that can attract viewers as they prepare for the evening's main programming.

Prime Access is strategically positioned to capture an audience that is likely to tune into the more highly rated programs that follow. Marketers and advertisers often consider this time slot vital, as it provides an opportunity to engage viewers who may be deciding what to watch during prime time.

The options provided include various other time slots, but only the period from 7 p.m. to 8 p.m. aligns with the definition of Prime Access, making it the correct choice. The other time slots do not align with this industry-standard classification of programming.

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